Permit Them To Consume Cookies! Michel et Augustin Produces Community and Bonding Possibilities Around Kooky Confections

The small Version: When Marie Antosex in my areaette stated, “permit them to consume cake,” it could have-been because she was actually hogging all Michel et Augustin cookies for by herself. Youth friends Michel and Augustin met in middle school, and, if they found their xxx 9-to-5 jobs to get unfulfilling, they started a cookie company with a foundation in French pastry. Fast onward 13 many years, while the two pals have practices in France and nyc as they are attracting the whole world through its cookies, pastries, yogurts, mousses, as well as other desserts made with straightforward, pronounceable components. The duo additionally instructs aspiring bakers that mastering the art of French pastry is actually attainable through their own recipe books and interactive available residence classes. Michel and Augustin’s fantasy is easy: to help make the world look and come together over a shared passion for sweets.

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The storyline of Michel et Augustin began merely sufficient. Two boys started palling around in middle school and became great contacts. But, much like a lot of teenage relationships, both parted ways after graduation to adhere to their very own routes.

Michel discovered themselves employed in money in New York, and Augustin was employed in marketing and advertising for Air France. But both eventually turned into disillusioned with all the 9-to-5 grind associated with the world of business. They reconnected and the duo devised a wild intend to learn all 1,263 bakeries in France and establish a guide to a confectioneries the country must supply. They typed a book about any of it — their particular very first cooperation!

After completing their particular pursuit, in 2004, Michel and Augustin aproned-up and set on a unique adventure: cooking in Augustin’s kitchen area. Their unique mission would be to produce a type of cookies along with other sweets made with natural ingredients and love. And, after tirelessly evaluating and tasting more than 300 dishes, their own basic concoction was given birth to: the tiny circular butter cookie. Michel et Augustin was given birth to!

The pair discovered quick success, and they always innovate more delicious projects, instance a decadent natural yogurt in a container, which had been discovered only one time Michel and Augustin knew their valued cow could develop over butter. They advertise their products or services with the trademark “kookiness” in addition to delight they infuse into their yummy snacks.

Dispersing a fascination with French Pastry across World

Michel et Augustin is all about more than just generating a delicious cookie. The business is actually bent on drawing from France’s wealthy culinary history to generate masterful sweets.

“it isn’t practically cookies — it is more about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “almost anything we make is linked to French pastry techniques. We a really strong connection with pastry creating as an organization.”

But Lily told all of us an attraction for and expertise of French pastry is not only reserved for all the item developers (they refer to them as the “recipe staff”) at Michel et Augustin. Part of the businesses kooky tradition is actually sharing the love and knowledge of pastry making therefore every member of the team, in France and Brooklyn, can prepare to be a French pastry chef and use the nationwide exam (known as a “C.A.P.”). This way, everyone can be involved in innovating brand-new meals and talk knowledgeably with fans, consumers, and people.

“weekly in France and when per month in ny, the Banana Farm (“office”) becomes a pastry course where we have been going through a classic program of French pastry and training for any official certification,” she said. “It doesn’t matter if you are an online site designer or in revenue — the chance is actually motivated for many.”

Though Michel et Augustin supplies a very expansive manufacturer product line in France, the company sticks on the exact same basics and concepts of production for every services and products.

“The thing all our products have as a common factor is actually an actual awareness of taste also to the constituents,” Lily stated. “We concentrate on the top quality and simplicity in the components, and try to keep carefully the element listing as pronounceable as you are able to.”

This outcomes not only in a yummy decadence, but a goody you’ll be ok with eating with your significant other.

An accumulation of Treats excellent for Sharing along with your Sweetheart

There’s just something about sharing desserts that starts your day appropriate or ends up an excellent big date. And Michel et Augustin’s productions had been intended for just these events.

“its a second of extravagance after a date,” Lily said. “It’s tasty and made with clean components, and this helps make the minute much better. It feels very good to engage.”

With so many deserving snacks to choose from, there’s really no need certainly to pick just one. While there are lots of a lot more possibilities in France — from candy mousse to decadent yogurts and, definitely, unique cookies — there are lots of options available in america and.

Lily was rapid to recommend the most wonderful snacks provide to or take pleasure in with this special someone.

“All of our popular cookie is actually all of our 4-Cookie Squares,” she mentioned. “These include like small square tarts, arrive three tastes, and certainly will end up being thus conveniently shared. We supply Cookie Buttons, which are hazelnut chocolate processor cookies with hazelnut ganache inside. They arrive in bags of two — one for my situation, choice for you!”

For lovers exactly who really enjoy their unique day routine together, Lily informed you Puff Palmiers are an attractive a.m. alternative.

“they might be puff pastry and taste like Elephant Ears,” she mentioned. “They may be very light and flaky and ideal for revealing over morning meal with coffee or at tea time.”

Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin features a deserving combat for discussing (or sneaking off with for your own clandestine cookie event).

Get Involved within Banana Farm

Michel et Augustin’s viewpoint is the fact that the joy of desserts is within the sharing. As a result it should be no surprise area involvement is big part of the business’s business objective. Many people are welcomed to get rid of in and chat (and flavor cookies) at their particular Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.

This attitude began at beginning regarding the business and is part of the core. And Lily mentioned this philosophy is exemplified into the business’s available residences.

“Right from the start, Michel and Augustin opened up the doors of the apartment to next-door neighbors, buddies, customers, and passersby, for individuals to offer all of them comments, to taste snacks, to flavor brand new quality recipes these people were screening, also to hang out with them and speak about the things they had been doing,” she stated. “It’s something that’s vital to us now.”

Start household in the Banana Farm happen about very first Thursday of each and every month in France and ny. Lily told you these activities present an easy method for any company to provide to the city by instructing all of them regarding the history and strategies of French pastry.

“We invite every person, family members, friends, clients, and consumers in the future show quality recipes,” she stated. “We do taste assessments, focus teams, and play games. It is an actual society occasion.”

Not only is it fun and tummy-pleasing to attend, however, if you do not have a cookie companion, think of the rest of the dessert aficionados you might fulfill within Banana Farm. Most likely, if someone else loves Michel et Augustin addresses, you are sure that they usually have good taste, and you will have something you should connect more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In correct Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to motivate and excite the general public. From a tribute to Michael Jackson towards cookie square event and their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they are doing. You will see why their snacks are very addictive — they may be fashioned with natural ingredients and great vibes.

Up next for your organization is actually a brand new cookbook whose goal is to greatly help you audience among others tackle the intimidation of French pastry.

“We’re creating a French pastry cookbook for all the United States, and it’s about finding pleasure in these very difficult recipes,” Lily stated. “We’re splitting it down and stating it can be done. If we can, everyone can, therefore’re discussing all of our development.”

Michel et Augustin can be trying introduce their well-known candy mousse in the US.

“Our dream for our candy mousse is seduce The united states’s tastebuds.”

And, after tasting their cookies along with other goodies, the united states is actually without doubt set for an extended romance thereupon mousse.